
The 4 Week
AMPscript Program
Master the tools for dynamic content and personalization in your SFMC sends — no waiting, you’ll be hands-on from Day 1.
Program Syllabus
Week 1 - Intro to AMPscript
What is AMPscript?
Syntax Fundamentals
Transforming Data: Part 1
Testing & Debugging
2 x Brief Assignments + Solution Breakdown
Week 2 - Conditional Statements
Intro to Conditional Statements
Applying Conditional Statements to Email Elements
Dynamic SMS Messages
Transforming Data: Part 2
2 x Brief Assignments + Solution Breakdown
Week 3 - AMPscript Methods
Different AMPscript Methods
Nested Statements
Combining AMPscript Methods
Transforming Data: Part 3
2 x Brief Assignments + Solution Breakdown
Week 4 - Retrieving Data
Using Lookup to Retrieve Data
Exploring LookupRows
Advanced Data Retrieval Techniques
Transforming Data: Part 4
2 x Brief Assignments + Solution Breakdown
BONUS: Understanding How to Use LOOPS