What is AMPscript Academy?

AMPscript Academy is an online training community for Salesforce Marketing Cloud (SFMC) professionals. It's built around hands-on learning - real client-style briefs, capstone projects, and expert code reviews - so you can build job-ready skills in AMPscript, SQL, SSJS, and Data 360.

Who is AMPscript Academy for?

AMPscript Academy is for SFMC professionals at any level - from marketers with no coding background who want to become technically confident, to campaign specialists preparing for technical interviews, to solution architects wanting to sharpen their hands-on skills.

Do I need prior coding experience to join?

No. The programs are designed to take non-technical marketers from zero to interview-ready. You'll learn AMPscript, SQL, and SSJS step by step with exercises that build real confidence, not just theoretical knowledge.

How much does AMPscript Academy cost?

There is a free Standard tier that gives you access to Week 1 of all programs and community access. Premium membership is $69/month or $597/year and unlocks full program access, capstone projects with 1-on-1 code reviews, and a professional reference upon completion.

What will I learn at AMPscript Academy?

You'll train in AMPscript (dynamic content and personalisation in SFMC), SQL for SFMC (audiences, automations, journeys, and reporting), SSJS (server-side JavaScript for APIs and CloudPages), Consulting Mindset (how to think and communicate like an SFMC consultant), and Data 360 / Data Cloud fundamentals.

How is AMPscript Academy different from other SFMC training?

Most SFMC training is passive video watching. AMPscript Academy is active reps - real client-style briefs, scenario-based exercises reviewed by the community, capstone projects reviewed like a manager would, and weekly challenges with leaderboards. You build a portfolio, not just notes.

Can joining AMPscript Academy help me get a job?

Yes. The training is specifically designed around what SFMC employers test in interviews - AMPscript logic, SQL queries, automation thinking, and real-world brief interpretation. Members who complete capstone projects receive a professional reference from the instructor, Vincent Xu.

What is the belt progression system?

AMPscript Academy uses a belt system (White through Brown Belt) modelled on martial arts mastery. As you complete exercises, capstones, and community contributions, you advance through belts - a structured way to track real skill progression, not just course completion.

2,000+ SFMC professionals building real skills

Career outcomes

Train SFMC Skills That
Actually Get You Hired.

Learn AMPscript, SQL, and SSJS through hands-on practice, real client-style briefs, and expert-reviewed capstones.

Join Free Community Explore Premium →

Free self-audit

Where Do Your SFMC Skills
Actually Stand?

Take the free SFMC Job-Readiness Checklist. Self-audit your skills in five minutes and see exactly what's holding your next role back.

Take the Free Self-Audit → Join Free Community

The AMPscript Lab Early access

Practice Real AMPscript
Right In Your Browser.

No SFMC access needed. Write AMPscript, hit run, and see the rendered output instantly in The AMPscript Lab.

Try the AMPscript Lab → Join Free Community

What you'll train

AMPscript. SQL. SSJS.
Data 360.

Five structured programs in one training ground, plus the fundamentals Marketing Cloud Next is built on.

See the Programs → Join Free Community

The community

2,000+ SFMC Pros,
All Levelling Up Together.

Ask questions, share your work, and get real feedback from SFMC pros levelling up right alongside you.

Join Free Community Read Member Wins →

Real outcomes

Hear it directly from our members

Trusted by 2,000+ SFMC professionals worldwide

Who it's for

Built for SFMC professionals
who are serious about their career

Whether you're new to SFMC or a seasoned practitioner looking to sharpen your technical edge - this is your training ground.

🎯

"I freeze in technical interviews"

You know SFMC but struggle to answer SQL, AMPscript, and automation questions under pressure. Real practice fixes that.

💼

"I can't show any real work"

You have experience but no portfolio. Our capstone projects - reviewed by Vincent as your manager - change that.

📈

"I want to future-proof my career"

SFMC is evolving fast. Data Cloud, SSJS, and advanced SQL are where the market is heading. Get ahead now.

Members come from all backgrounds:

Campaign Specialists SFMC Consultants Non-Technical Marketers Junior SFMC Practitioners Solution Architects Recruiters Pivoting to SFMC Email Developers Anyone Preparing for SFMC Roles

What you'll train

Five skills. One training ground.

Each skill is taught through structured programs, real-world briefs, and hands-on exercises - not theory.

4-Week Program

AMPscript

Designed for email marketers

Build dynamic email personalisation and content in SFMC. Delivered with exercises, drills, and real-world briefs across 4 structured weeks.

Variables, lookups & conditionals
Dynamic content blocks
Data extension queries
Real client-style capstone

Start Training →

SQL

4-Week Program

SQL for SFMC

Designed for campaign automation

Power audiences, automations, journeys, and custom reporting in SFMC. Weekly challenges, capstones, and peer review included.

Audience segmentation queries
Automation Studio integration
JOINs, filtering, deduplication
Automation flow & journey design

Start Training →

SSJS

4-Week Program

SSJS for SFMC

Designed for SFMC developers

Control data, APIs, CloudPages, and advanced SFMC workflows. Step-by-step 4-week program for practitioners ready to go deeper.

SSJS syntax & platform APIs
CloudPage development
Script Activity workflows
HTTP calls & API integrations

Start Training →

4-Week Program

Data 360 / Data Cloud

Designed for SFMC professionals

Change how you think about the data behind every journey and campaign. Four structured weeks, ingestion through to live SFMC activation.

Data ingestion & modelling
Harmonisation & identity resolution
Calculated insights & segmentation
Activating audiences into SFMC

Start Training →

Included in All Plans

Consulting Mindset

Think like a consultant. Tackle briefs confidently, communicate to stakeholders clearly, and answer interview questions with evidence - not just theory. Includes frameworks, cheat sheets, and real interview prep.

The AMPscript Lab

Private early access

Practise real AMPscript in your browser. No SFMC login needed.

See what's inside → Open the Lab

Write AMPscript and run it instantly See the rendered email output as you type Drill logic and syntax without touching a client account

In private trial with the first cohort. Join the community for your access code.

Inside the Lab

A look at what you'll be building

Practice AMPscript without an SFMC login

Built-in assets - real images, right in the HTML

Content blocks - drag in blocks, build any layout

Email and SMS - preview the exact SMS they get

Preview and test your email against real records

Publish and share - show off what you built

The learning model

This isn't a passive course.
It's active reps that build real confidence.

"This isn't theory. This is hands-on training, real client-style briefs, and reps that build confidence fast." - Vincent Xu

Structured Learning Path

Designed for non-technical professionals who want to build real technical skills - with clarity. A clear, progressive path from foundations to advanced practice, so you always know where you are, what to do next, and how far you've come.

Scenario-Based Exercises (SBEs)

Every exercise is framed as a real client scenario. No textbook problems - you're solving the kind of briefs you'll face on the job, from day one.

Build-With-Me Projects

Premium members build real SFMC projects step-by-step alongside Vincent. Portfolio-ready output you can walk through in any interview.

Capstone Projects with 1-on-1 Review

Complete AMPscript and SQL capstones and receive personal code review from Vincent - reviewed "as if I was your manager." Earn a professional reference upon completion.

Use Case Library

A growing library of real-world SFMC use cases across different scenarios, industries, and client types - so you can practise against the variety of situations you'll actually encounter in the field.

24/7 Community + Sensei Access

Post questions, share your work, and get help from peers and Vincent directly. Free 1-on-1 Sensei Call available for members who want personalised guidance.

Code Snippet & Template Library

A curated collection of proven AMPscript, SQL, and SSJS snippets and templates used by real SFMC practitioners - ready to reference, adapt, and apply directly to your campaigns.

Community culture

Skill-building is serious.
The journey doesn't have to be.

AMPscript Academy is structured like a dojo. You start at White Belt - foundations - and work your way up through Yellow, Orange, Purple, and beyond, earning your belt as your skills and confidence grow.

Each belt represents real progress: new skills unlocked, briefs completed, and a community that celebrates every milestone alongside you. It's a framework that keeps you moving forward - without the overwhelm of figuring out what to do next.

⚪ White 🟡 Yellow 🟠 Orange 🟣 Purple 🔵 Blue 🟢 Green 🟤 Brown

🥋

Belt progression system

White Belt to Brown Belt - earn yours as you level up

📊

Live leaderboard

Earn points, climb the ranks & unlock bonus content

⭐

Milestone celebrations

Capstone completions & career wins recognised publicly

🤝

A community that helps each other

Ask questions. Share your work. Get real feedback.

Your path

From non-technical to interview-ready

Free to start. Premium when you're ready to go all in.

Join free

Create your free account and access Week 1 of AMPscript, SQL, and SSJS instantly. No credit card required.

Train with real briefs

Complete scenario-based exercises framed as real client briefs. Share your work in the community and get feedback.

Go Premium & build

Unlock all programs, Build-With-Me projects, code reviews, and access to all future content as it's released.

Get hired with proof

Complete a capstone reviewed by Vincent. Earn a professional reference. Walk into any SFMC interview with evidence.

Pricing

Simple, transparent pricing

Start free forever. Upgrade to Premium when you're ready to go all in.

Standard - Free

$0 /forever

Real Week 1 training across all programs. Not a teaser - genuine value from day one.

Join Free Community

What's included

Week 1 of AMPscript, SQL & SSJS
Sample SBEs with solution walkthroughs
AMPscript & SQL use case library
Consulting mindset fundamentals
Full community access
Global network of SFMC professionals
Full program access
Build-With-Me projects
Capstone code review

Most value

Premium

$597 /year

or $69/month - save 28% with annual

Full access to everything, including all future content released in 2026 and beyond.

Explore Premium →

Everything in Free, plus

Full AMPscript, SQL & SSJS programs
All future courses in 2026 & beyond
Build-With-Me real-world projects
Capstone projects with 1-on-1 code review
Professional reference on completion
Code snippets, templates & resources
Advanced AMPscript Sparring (PRO Games)
Data 360 / Data Cloud content

⚡

Need faster results? Intensive Sprints available.

4-week and 10-week cohort programs with 1:1 coaching, live SFMC access, and hands-on exercises. AMPscript Sprint · SQL Sprint · Technical Campaign Specialist Accelerator.

Book a call with Vincent →

Real outcomes

SFMC professionals who showed up and levelled up

From campaign specialists to solution architects - real people, real results.

"Huge thanks to Vincent for making SFMC so easy to learn! I'd been struggling with AMPscript for months, watching videos that just explained the syntax without context. The way this community is structured - with real briefs and scenario-based exercises - finally made it click. Completed my first AMPscript capstone this week!"

Jamie L.

Campaign Specialist · AMPscript Program

"Completed the AMPscript Capstone Course - genuinely one of the best learning experiences I've had. Vincent reviews your code as if he was your manager. That's exactly the kind of feedback you need to become job-ready, not just 'course-complete' ready."

Marcus T.

Non-technical Marketer → SFMC Developer · London

"Sharing my recent AMPscript achievement!!! I've been a marketer for years but always felt intimidated by the technical side. Today I deployed my first fully personalised email using dynamic content blocks. My team was impressed. This community showed me what was possible."

Anika R.

Senior Marketer → SFMC Technical Specialist

"Wow, para a Rockstar! I just got offered a role as an SFMC developer - and the SQL program is the reason I could answer every technical question in the interview with confidence. The weekly challenges and capstone projects gave me real examples to talk through. Worth every minute."

Rafael S.

Recruiter → SFMC Developer · São Paulo

"I transitioned from a pure marketing role to become a Technical Campaign Specialist. The consulting mindset content was what I didn't know I needed. Being able to frame solutions and communicate technical trade-offs to stakeholders - that's the skill that actually landed me the role."

Priya N.

Marketing Manager → Technical Campaign Specialist · Singapore

"Absolutely Amazing! I used to Google every single AMPscript function, copy-paste random code, and pray it would work. After going through the program, I now actually understand what I'm writing. My last email build took a fraction of the time - and I didn't need to look anything up."

Kezia O.

Email Developer · AMPscript Program

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Vincent Xu

SFMC Consultant & Solution Architect

@vinncodes

Your instructor

This is a training ground.
Not just a course.

I'm an SFMC consultant and solution architect. I built AMPscript Academy because when I was learning AMPscript, SQL, and SSJS - there was no single place that taught the way professionals actually think: practically, with real context, and with the consulting mindset that makes you effective on the job.

We started by teaching AMPscript to non-technical marketers. Now, the community has grown to 1,900+ members - practitioners at every level training together, sharing real work, and helping each other land better roles.

"This is a training ground for modern SFMC professionals who want to future-proof their careers."

1,900+

Members worldwide

Skills & programs

SFMC community on Skool

Train SFMC Skills That
Actually Get You Hired.

Hear it directly from our members